date:Feb 27, 2013
why our first priority is building our core business. Its big, its where the consumers are, and they want us to refresh our brands.
Some segments of the frozen food category have been challenged in recent years, but Mr. Connolly said one reason may be a lack of innovation in the category.
Weve been focused on breakfast and we have driven growth in breakfast, he said. And the way we drove the growth in breakfast was by being relentless on innovation.
When I look at the other day parts, particu