Hillshire Brands’ ‘provacative’ product development strategy
date:Feb 27, 2013
et at a rapid pace, and has even more on tap for 2013.

New products already introduced include flatbread sandwiches under the Jimmy Dean brand, lean hot dogs under the Ball Park banner, and on tap for later this year is Hillshire lunch meat in new packaging format, Hillshire Black Label premium deli meat, meat loaf and meatballs from Aidells, and a new line of hot dogs under the State Fair brand.

There was a lot of talk at CAGNY about how current market conditions resemble a barbell, with valu
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