Confectionery ‘spoiled’ by bland pack styles
date:Feb 26, 2013
Andrew Streeter, packaging innovation director at Datamonitor, recently delivered a webinar where he discussed packaging trends in confectionery observed at the International Sweets and Biscuits Fair (ISM) in Cologne last month.

Innovative confectionery ruined by packaging

Remarkable things are being done with sugar and chocolate confectionerybut the packaging itself needs to go furtherTheres all these wonderful things in sugar confectionery and chocolate confectionery and you then spoil it by
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