date:Feb 26, 2013
Reed, one of three Cambridge University graduates who founded Innocent at the age of 26 in 1999, denied they were selling out. Our aim was to make Innocent a global brand and take its ethical values to the world's consumers. We decided that we would be able to do a better job of that with Coke.
Reed said the relationship with Coke had been beautiful because the founders had been able to run the company but take advantage of Coke's marketing and buying power. Because of Coke we were the officia