Consumers step up restaurant sandwich purchases
date:Jun 05, 2012
han 9 out of 10 consumers surveyed said they purchased a sandwich away from home at least once in the past 60 days, up from about 4 out of 5 who said the same in 2010.
Todays consumer expects greater customization and broader sandwich options, said Darren Tristano, executive vice-president of Technomic. Trends in portion flexibility, variety, freshness and shareability have come to the forefront of this segment. Shareable options give operators a chance to go beyond the standard menu and try new
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