Heinz selling off Chinese frozen food unit
date:Feb 26, 2013
n foods. But Long Feng has been a money loser for the company.

Heinz is not very good at the business of frozen foods that LongFeng Food didn't catch opportunities during the past five yearsin Chinese market, said Zhu Danpeng, researcher in China FoodBusiness Institute. According to Heinz (China), Heinz wrote off$36 million in the last quarter from Long Feng, which sold $27million worth of frozen food in the nine months prior to January2013.
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