Starbucks to buy La Boulange bakery brand
date:Jun 05, 2012
d brand experiences and multiple channels, said Cliff Burrows, president, Starbucks Americas, who will oversee the integration and expansion of La Boulange. We will leverage our scale and premium product expertise to transform a core part of our business while building La Boulange bakery into a national artisanal bakery brand. And we will do it with an unwavering commitment to maintaining the uniqueness, quality and level of care that Pascal is known for baking into each of his croissants, pastr
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