Starbucks to buy La Boulange bakery brand
date:Jun 05, 2012
Boulange bakery and Pascal, weve found a company and a culinary artist who share our passion for creating premium products, reinventing and elevating an entire product category, and delivering the best customer experience. We looked at opportunities comprehensively when making this acquisition, and we believe La Boulange is truly unique in terms of visionary leadership, product taste and quality, brand authenticity, bakery capabilities, and potential for growth.
In recent years, Starbucks has en
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