Starbucks to buy La Boulange bakery brand
date:Jun 05, 2012
La Boulange operates 19 retail locations in the Bay Area and sells baked goods, pastries, salads and sandwiches in a casual, sit-down setting. The transaction, which also includes the hiring of renowned French baker Pascal Rigo, is part of Starbucks larger effort to expand its food business.
This is an investment in our core business, said Howard Schultz, chairman, president and chief executive officer of Starbucks. After more than 40 years, we will be able to say that we are bakers, too. In La
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