date:Feb 25, 2013
hain, expectations ran high that Bossa Nova could scale production and distribution to a much larger consumer base.
However, it appears that sales have not lived up the promise of the brand. In the 52 week period ending on Feb. 27, 2012, sales of Bossa Nova products totaled just under $660,000, tumbling more than 49 percent from the same period one year prior, according to Symphony/IRI, a Chicago-based market research firm. Interestingly, while Bossa Novas website and Facebook account are no lo