date:Feb 25, 2013
estment from Coca-Colas Venturing and Emerging Brands unit.
In 2008, the company began marketing other superfruit juices made with ingredients including acerola, goji berry and mangosteen. Although the line extensions were seen as a controversial move for Bossa Nova, the company continued to grow within the natural channel and gained some penetration into mainstream retailers. Beverages Holdings acquired the brand in June 2009, and armed with a significant marketing budget and powerful supply c