date:Feb 25, 2013
the company identifies a strong proposition for the brand.
Bossa Nova was founded in 2005 and debuted with a line of aai juices that following a spike in awareness about the benefits of aai quickly gained shelf space in thousands of natural retailers. The brand garnered the attention of many in the beverage industry who saw opportunity in shifting consumption trends toward health and wellness. By 2007, Bossa Nova landed a key distribution agreement with Odwalla and garnered a $7.5 million inv