Consumers will stop buying Coke, say analysts
date:Feb 25, 2013
lp a brand address with pinpoint accuracy its core demographic.

Global sustainability: Fair trade is, according to the paper, one of three key components social, environmental, economic of sustainable business. The authors believe that consumers will increasingly look to establish the veracity of such claims. Over the next seven years, it is anticipated that the beverage industry will further embrace all things green.

Packaging: More environmentally friendly packaging is the future, says the
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