date:Feb 25, 2013
ential.
China represents a key growth engine as part of the companys global expansion initiative.
Were placing a big bet in China and anticipate it will be Hersheys No. 2 market, behind only the U.S. in the coming five years, Ms. Buck said.
To better reach the market, the company has tailored its packaging and expanded seasonal offerings, such as for the Chinese New Year.
We believe the outlined strategy will ensure that Hershey continues to deliver predictable growth based on our strong Nor