Innovation and expansion lead Hershey growth strategy
date:Feb 25, 2013
lout of Kit Kat Minis.

These innovations further extend the hand-to-mouth platform across our portfolio following the success of Reeses Minis, Hersheys Drops and Rolo Minis in recent years, Ms. Buck said.

Creating usage occasions remains another growth strategy.

Well expand our seasons business in 2013, as we combine our three power-summer items into one big summer celebration, leveraging Smores around summer barbecues, Twizzlers, a favorite for the beach and summer road trips, and syrup usag
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