date:Feb 25, 2013
ively build out our portfolio in other on-trend segments.
The company looks to drive brand momentum in the United States through robust advertising and core innovation.
The inherent advantages of our category in terms of impulsivity, expandable consumption and advertising responsiveness make advertising a particularly impactful growth lever for us, Ms. Buck said.
At the heart of the companys core brand launches are recent introductions of Twizzlers Bites and Jolly Rancher Bites and a June rol