date:Feb 25, 2013
Our plan builds off the insights-driven, consumer-centric business approach we built in 2008 but takes it to the next level, said Michele Buck, senior vice-president and chief growth officer, at the Consumer Analyst Group of New York conference taking place this week. We will expand five core brands globally, led by our $1 billion-plus chocolate brands in Hersheys, Reeses, the iconic Kisses brands, along with our scale, sweets and refreshment brands, Jolly Ranchers and Ice Breakers, as we select