TreeHouse ‘rededicated’ to private label strategy
date:Feb 25, 2013
f time, what one could see is the whole of the business of canned soup was steadily losing its aggregate volume, Mr. Reed said. And ostensibly a lot of that is related to consumer preferences and the way that the national brands have struggled for some time to be able to address those.

He said TreeHouse reached the conclusion it needed to reduce its aggregate investment in the category, and closed one of its two plants.

Secondly, the company concluded that, given the national brand duality, i
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