General Mills, Häagen-Dazs launch sustainable vanilla sourcing program
date:Feb 22, 2013
is the worlds leading producer of vanilla, responsible for more than 80% of the worlds production. For a majority of the estimated 80,000 Malagasy farmers, the vanilla crop is their only source of income. General Mills relies on the Sava region of Madagascar for the high-quality vanilla used in Hagen-Dazs ice cream

At General Mills, our mission is Nourishing Lives, said Jerry Lynch, vice president and chief sustainability officer at General Mills. Working to improve the lives of smallholder far
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