General Mills, Häagen-Dazs launch sustainable vanilla sourcing program
date:Feb 22, 2013
osely with farmers around the world to promote sustainable agriculture.

The new program will leverage the strengths of three global partners to help promote sustainable vanilla farming in Madagascar. General Mills will leverage its extensive supply chain and agronomic knowledge, and vanilla supplier Virginia Dare will leverage its deep understanding of the vanilla market. The international humanitarian organization CARE will leverage its extensive expertise fighting global poverty.

Madagascar
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