date:Feb 22, 2013
The Pepperidge Farm business of Campbell Soup Co. continues to flourish and is on the go, said Denise Morrison, president and chief executive officer of Campbell Soup, in a Feb. 20 presentation at the Consumer Analyst Group of New York conference in Boca Raton, Fla.
Introduced 50 years ago, Pepperidges Goldfish brands outreach mainly was to mothers and later transitioned to connection with children through Finn Friends, a campaign focused on building childrens optimism, curiosity and self-conf