date:Feb 21, 2013
d rum brands are targeted towards men, around 50% of spiced rum drinkers are women.
Malibu Island Spiced addresses the growing demand among adult women for cocktails that taste great and offer the perfect balance between sweetness and strength without packing on the calories, McCann added.
The coconut flavored rum will be available in both on- and off-trade markets in 1.75l, 1l, 750ml, 375ml and 50ml bottle formats, where each 750ml bottle is priced at $16.99.
The launch of Malibu Island Spic