date:Feb 21, 2013
All Waitrose canned tuna is already pole and line caught. This latest move will give customers an easily spotted assurance that it is sourced in a responsible way.
Waitrose sells more than four million cans of own label tuna each year, all under its essential Waitrose brand. The logo will be added to the first cans at the beginning of March, rolling out to the rest of the range in the weeks following. All cans will feature the logo by the first week of April.
Says Waitrose Buyer John vine: The