General Mills trying to gain ground in Greek yogurt market
date:Feb 21, 2013


Whether the benefits of Greek yogurt are meaningful to children remains to be seen, he said. I think there is a role, but if you think of the less sweet taste of Greek yogurt, the thicker texture; a lot of the attributes that might be deemed to be desirable to a certain segment of the adult population, may not transfer. I think there is a role, but Im not sure it is analogous to the adult segment.

Nevertheless, Mr. Friendly said General Mills will be adding a high protein product to its GoGur
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