date:Feb 21, 2013
General Mills, Inc. got what may be described as a late start in the Greek yogurt category, but the company is looking to make up ground by putting some of its marketing muscle behind Yoplait Greek 100.
Six varieties of our Greek 100 are all turning in the top third of the entire yogurt category and they are turning really well, Ian Friendly, chief operating officer of U.S. Retail told Food Business News. We are basically selling all that we can make with even more capacity coming on line. So,