date:Feb 21, 2013
the only company participating in all peanut butter segments.
The company plans to take the Jif brand beyond peanut butter as well. Earlier this year Smucker launched Jif Hazelnut, the first expansion of the brand into the fast growing specialty nut spreads.
This is a $250 million segment growing in excess of 50% this past year, Mr. Byrd said. We are pleased with the launch with the product line being incremental to the Jif business and remain enthusiastic about its growth potential. The next