Smucker in midst of ‘most robust period of innovation’ in company history
date:Feb 21, 2013
eeded most expectations. The product debuted in six varieties in fiscal 2011, and Smucker has expanded the line to include 10 varieties, with plans to add two more in fiscal 2014. But single-serve innovation is not limited to K-Cups, he said, adding that Folgers Fresh Breaks, a premium instant coffee with more roast and ground-like taste was introduced earlier this year.

Elsewhere in coffee, Smucker expects the premium segment to remain a key growth engine. Mr. Byrd said innovation efforts have
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