date:Feb 21, 2013
ing price points and price gaps on shelf.
In the near term, Smucker is set to enter the growing natural segment with the March launch of Smuckers Natural, which is made with naturally sourced fruit, sugar and other ingredients. Mr. Byrd said natural fruit spreads have been well received by consumers, and Smuckers offering of four flavors will position the brand to regain market share by providing another growth platform.
Beyond traditional fruit spreads, Smucker continues to explore opportunit