date:Feb 21, 2013
ng brands define ConAgras approach to growing its frozen food business in the coming year.
Our baked-from-the-microwave innovation platform is a great demonstration of our progress and commitment to the frozen category, Mr. Hawaux said, citing the success of Healthy Choice baked entrees and Marie Callenders Bakes, which doubled net sales in fiscal 2013.
Acquiring Bertolli and P.F. Changs frozen meal lines from Unilever in August boosted ConAgras premium offerings.
We plan to leverage these br