Campbell creating categories for future growth
date:Feb 21, 2013
lable later this year in four to five varieties, including Sweet Korean BBQ.

Simple solutions have to be simple, Ms. Morrison said. Skillet Sauces are the first product in a comprehensive platform for dinner sauces. We are creating a whole new dinner sauces segment in the category and inspiring a new consumer behavior.

Ms. Morrison said that Campbells acquisition of Bolthouse Farms provides the foundation for a platform to accelerate growth, with its positions in the super-premium beverages an
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