date:Feb 21, 2013
The Campbell Soup Co. is not content to simply extend its current product platforms, said Denise Morrison, president and chief executive officer.
What we are trying to do is make new markets and not just do line extension, she said in her presentation before the Consumer Analyst Group of New York, which is holding its annual meeting this week.
Ms. Morrison highlighted Campbells innovation efforts as a key driver for accelerated growth. She said the innovation process led to Campbells Go soups