General Mills test marketing Bfast
date:Feb 20, 2013
al: vitamin nutrition, whole grains and fiber, and its pretty low calorie, too.

Mr. Friendly said Bfast is analogous to a product sold in Australia called UpGo and manufactured by a company called Sanitarium. UpGo is a liquid nutrition beverage, but Sanitarium has extended the product platform to include a reduced-sugar variety, a high protein variety and an on-the-go breakfast yogurt.

Were excited about it, Mr. Friendly said. We think it helps on breakfast on the go. You could argue our grain
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