date:Feb 19, 2013
test the waters without big upfront investments, said Jerome Hamrit, head of the consumer and retail practice at A.T. Kearney in France.
Burger King may benefit from its beef-heavy menu, a contrast to that of McDonalds, often called McDo in France, which has increased its offerings of fare such as salads, fruit and pastries. Burger King should focus on the basics such as its Double Whopper, said Suzanne Stahlie, managing director at consultants FutureBrand in Paris.
We can go to McDonalds to