Maker's Mark reduces ABV to keep up with demand
date:Feb 18, 2013
Inc.'s move.

I just think that's a cheap business practice, Erik Lane, a bartender in Brooklyn, told The New York Post of watering down Maker's Mark. Usually you're going to notice [an alcohol reduction like] that.

The company is apparently doing all it can to defend the decision, arguing that Marker's Mark with less alcohol is better than no Maker's Mark at all. In his email, Samuels wrote that Maker's Mark remains completely consistent with the taste profile ... created nearly 60 years ago.
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