date:Feb 18, 2013
The company that distills Makers Mark is reducing the alcohol content of the famous bourbon in an effort to keep up with growing global appetite for the product, Quartz reports.
The move comes in response to concerns the company won't be able to meet rampant demand for Maker's Mark since it's very low on supply, Rob Samuels, COO of Beam Inc. (which also makes the less-expensive Jim Beam bourbon), wrote in an email to consumers. The spirit will now have an alcohol-by-volume content of 42 percent