date:Feb 18, 2013
our brand's relevance and drive long-term results, Chief Executive Don Thompson said.
McDonald's, the world's largest fast-food chain, has seen its quick fixes for the U.S. business prove successful. It recently went back to advertising its Dollar Menu and shifted its annual McRib limited-time offering to December. It also encouraged restaurants to stay open Christmas Day.
Still, negative customer traffic in Europe and continued weakness in Japan have offset its U.S. recovery, leading to near