date:Feb 17, 2013
ry 13 or 14, according to NPDs SnackTrack Holidays Valentines Day Profile.
An estimated 185 million individualsincluding 70 million women and 59 million mencelebrate Valentines Day. While a nearly universal 92% of celebrating adults indicated plans to get someone a Valentines Day gift, four of five celebrants (80%) actually followed through and gave one, reports NPDs snacking research. Even outpacing greeting cards, the most common gift was candy, given by 38% of adults and 47% of teen gifters.