date:Feb 16, 2013
l markets its shrimp at retail through a series of promotions, starting with weekend events. The weekend promotions then build into the item becoming an everyday offering, Appleyard explains. We have found providing a promotion every four or five weeks then becomes essential to building the program further.
Chicken of the Sea Frozen Foods watches the economic climate to determine the growth potential for the category, says Serbu. And it is continuing to look to its website and e-newsletters as