Chinese seafood ads target domestic market
date:Feb 16, 2013
appeared due in part to investor worries about Homeys capacity to hit aggressive targets it set for expanding its sea cucumber cultivation business. In December the firm announced it would issue CNY 1 billion (USD 160 million, EUR 120 million) worth of corporate bonds.Homey however isnt the only firm in the sector to try celebrity endorsements.

Dalian-based Asiasea hired the winner of the 2010 Miss Asia beauty pageant, Wang Xin, to promote its frozen seafood products. The firm put Wangs image o
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