date:Feb 16, 2013
nd 10 p.m. news programs considered prime time in China promotes Homey sea cucumbers.
Highly cinematic, the advert features Jiang, feted in China for her roles in celebrated films like Farewell, My Concubine, as a director whos sent a gift box of Homey sea cucumbers. Product endorsement is a common marketing ploy in China, though the countrys celebrities are typically filmed endorsing food products and consumer goods. The Homey ad is one of the first by a seafood processor on CCTV1, the count