date:Jun 02, 2012
ccounts.
It is a high-impulse category and consumers are more likely compared to other more staple, and more costly, food products. Secondly, given that chocolate is synonymous with indulgence and is an enjoyment-led category, it is well positioned to capitalize on the celebratory Jubilee fever sweeping the UK this summer,she explained.
However, she noted that should the weather be particularly hot and sunny, chocolate sales could be dampened and consumers could opt for sugar confectionery pro