date:Jun 02, 2012
g children.
British differences?
Peck noted that for mass brands,success will be dependent on them being as bold, novel and exciting as possible in their positioning.
She noted that brands will be competing against one another on the special edition shelf, and so arefaced with greater levels of competition in getting noticed by consumers at the point of sale.
I think subtlety will be more important at the premium end of the chocolate market because brands need to retain an element of style a