date:Feb 08, 2013
Britvic Soft Drinks and PepsiCo UK have revealed a new Size Does Matter campaign to support its bigger 600ml bottle-size.
Along with the marketing campaign, which features outdoor posters and point of sale in-store activity, Britvic and PepsiCo UK are also introducing a 20 per cent bigger flash on 600ml bottles of Pepsi Max, Diet Pepsi, 7UP Free, and Tango.
The addition of the on-pack flash follows customer research into how to better communicate the size and value that these bigger bottles pr