Britvic, PepsiCo UK Launch 'Size Does Matter' Campaign
date:Feb 08, 2013
Britvic Soft Drinks and PepsiCo UK have revealed a new Size Does Matter campaign to support its bigger 600ml bottle-size.

Along with the marketing campaign, which features outdoor posters and point of sale in-store activity, Britvic and PepsiCo UK are also introducing a 20 per cent bigger flash on 600ml bottles of Pepsi Max, Diet Pepsi, 7UP Free, and Tango.

The addition of the on-pack flash follows customer research into how to better communicate the size and value that these bigger bottles pr
1/2 next page prev page home page last page
go back |  refresh |  WAP home |  Web page version  | login
07/08 00:25