date:Feb 08, 2013
erall, DISCUS reported that the spirits market in 2012 saw $900 million in additional revenue over 2011.
Much of the revenue growth can be attributed to the premiumization trend as a significant amount came from gains in the top two price tiers, high-end and super-premium. High-end volume grew by 4.8 percent, while super-premium, the highest tier, jumped by 8.9 percent. The value and premium segments grew more modestly at 1.8 percent and 2.1 percent, respectively. Respectively, high-end and sup