date:Feb 06, 2013
il its new summer campaign with a tagline of chalo apni chaal. It will continue with its characteristic no-nonsense campaign which has been resonant with its target audience of youth. Its earlier campaign of Sprite quenching thirst, period, while other ad planks were mere nonsense, also struck a chord with its audience. The two new TVCs give a flavour of different situations where the Sprite guy is faced with competition and he makes his own unique move to achieve what he wants.
Sprites succes