Yum! Brands Hurt by KFC Problems in China
date:Feb 06, 2013
wth in 2013, said CEO David Novak. China has been an increasingly important market for the parent company of Taco Bell, KFC and Pizza Hut. Yum has placed big bets on future growth in the world's second largest economy.

Although we cannot predict how long it will take to restore sales, we are steadfast in our belief that the power and popularity of the KFC brand in China will ultimately drive a full
sales recovery, Novak added. Having weathered other storms in the past, we know that our brands
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