date:Feb 06, 2013
s how quickly word travels in China, Morningstar analyst R.J. Hottovy said. This is the first time we've really seen social media have a profound impact on results.
Yum said it would keep Wall Street abreast of its progress by reporting monthly sales at its established restaurants in China until business there recovers, Chief Financial Officer Patrick Grismer said on the call.
They're taking this issue very seriously, said Hottovy, who cited the additional financial disclosures and the company