date:Feb 06, 2013
food due to concerns it could lead to an increased risk of cancer.
At the nadir of that crisis, Yum's China same-store sales plummeted 40 percent, executives said.
The chicken scare appears to be equally damaging. Last month, China same-store sales fell 41 percent at KFC and 15 percent at Pizza Hut Casual Dining.
This time around, comments on Weibo - China's equivalent to the popular U.S. social media site Twitter - appeared to play a big role in the sales decline.
One thing we've learned i