date:Feb 06, 2013
ing a lot of money doing marketing right now, he said.
However, Yum is refining and strengthening its food safety standards. It also plans to begin an aggressive marketing campaign after the February 10 Chinese New Year to underscore its commitment to food safety and restore KFC's brand image.
On Monday, Yum reported a 6 percent drop in fourth-quarter 2012 sales at established restaurants in China and forecast a surprisingly steep 25 percent drop for the first quarter.
Yum's first quarter in